Why a Sales + Digital Marketing Program?
No matter what you do, learning to sell is the most important thing.
In this master's program, you will learn negotiation, communication, and persuasion techniques that will help you achieve all the goals you set for yourself.
In addition, you will master all the channels, metrics, tools, and methodologies of digital marketing, with the guidance of the biggest experts and the most highly valued companies worldwide.
Becoming an expert in sales and digital marketing is something that can be acquired and developed over time.
"This program is very focused on providing all people with a technical foundation in sales so they can take their careers, their businesses...to the next level."
Angel Bonet,
one of the top sales experts in Spain
Almost no one is born knowing how to sell, nor is it necessary to have an outgoing or forward-looking profile. Selling is learned, and we're going to teach you.
Learn to choose the most profitable digital channels for your business, invest in them, and optimize them to improve your results.
Master all the necessary strategies and tools (Google Ads, Hotjar, Facebook Ads, etc.) to enhance a brand, capture traffic, and leads.
Acquire the main communication skills, negotiation techniques, and persuasion skills to accelerate the sales process.
Discover new social selling channels like LinkedIn to increase your sales.
Being able to convert the traffic to your website into conversions/sales.
Discover all the digital tools that will help you ensure your customers stay with you as long as possible and enhance their experience.
Learn how to create clear and impactful messages that can attract the attention of recruiters, managers, or anyone you want to convince of something.
Control CRMs and other tools such as Salesforce, Bloobirds, and Lead Scoring that give you a unified view of all departments in your company, so you can make decisions that help you manage and personalize customer relationships.
Discover all the contents of this program:
Module 1
Business & Marketing Fundamentals
Module 2
360º Marketing
Module 3
Practical specializations
Module 4
Lead the sales process
Module 5
Targeting & Qualification
Module 6
Prospecting
Module 7
Creating Connection: Authority and Credibility
Module 13
Negotiation and closing techniques
Module 15
Tools
Module 14
Social Selling
Module 8
Generating an emotional connection: Empathy
Module 9
Creating the need
Module10
Understanding your value proposition
Module 11
Pitching
Module 12
Managing objections
Sales specialization
Leaders in employability
The only school with a presence inside companies.
